YEREVAN, February 9. /ARKA/. VTB Bank (Armenia) remains the most recognizable bank brand in Armenia, as a study conducted by the Institute for Poling and Marketing – IPM Research Armenia in December 2016 shows, the bank’s press office reported on Thursday.
Some 1,200 residents of Yerevan and other cities of Armenia aged from 18 to 55 were polled on random basis.
VTB Bank (Armenia) was first by Top of Mind awareness, a brand or specific product coming first in customers’ minds when thinking of a particular industry. The bank’s Top of Mind indicator is constantly growing – it was the highest in this survey, compared with the previous results.
The bank is also singled out in the ranking by its Marketing Asset (MA) Index.
VTB Bank (Armenia) is retaining its lead in all general indicators, such as reliability. Its public confidence index is rising as well – it has reached 31%.
VTB Bank Armenia (Armenian Savings Bank before June 2006) joined VTB Group in April 2004. VTB, the second largest bank of Russia, holds 100% of shares of VTB Bank (Armenia). VTB Bank (Armenia) has 67 branches all over Armenia’s territory – the largest branch network in the country.
VTB Bank (Armenia) is reckoned among leaders for general indicators. –0—
