YEREVAN, February 23, /ARKA/. Visa, a world leader in digital payments, enters into a partnership with Unibank to offer unique opportunities to holders of Unibank Visa cards in Armenia on the eve of the Olympic Games Paris 2024 that will take place in Paris on July 26–August 11, 2024. Within joint efforts, Visa cardholders will be given a chance to win monthly awards (souvenirs with Olympic Games Paris 2024 symbols, Olympic Games Paris 2024 Visa cards, and cash prizes), as well as the Grand Prize—a trip to attend the Olympic Games Paris 2024 grandeur live thanks to Visa.
As a globally trusted brand, Visa helps deliver added value to its clients and cardholders, financial institutions, merchants, and partners through compelling brand expressions, a wide range of products and services, as well as innovative brand and marketing efforts. In line with its commitment to an expansive and diverse range of partnerships for the benefit of our stakeholders, Visa sponsors top entertainment and sports events, such is the Olympic & Paralympic Games Paris 2024.
“As a long-standing and devoted supporter of the Olympic Movement, Visa strives to create opportunities worldwide for each and every cardholder to enjoy the game with Visa, and this marketing campaign serves as a tool to achieve that goal,” said Diana Kiguradze, Visa Regional Manager for the Caucasus region. “We are happy to partner with Unibank, boosting electronic payments among Visa cardholders and the digital economy in Armenia, as well as uplifting the country’s Olympic Games fanbase.”
The campaign will last from March 1 to June 1, 2024. To participate, holders of Unibank Visa cards have to make 50,000 AMD or more non-cash payments with these cards in one month during the campaign. Every month, four participants will be randomly selected from those who meet the conditions and given monthly awards and the right to take part in the grand prize drawing at the end of the campaign. Two trips to Paris will be awarded to two of the selected monthly participants who score the highest in the sports activity organized at the final festive event by Unisport Club.
“The Olympic Games Paris 2024 promise to be a stunning event, and we would like Unibank Visa cardholders to enjoy this exciting sports festival. We are delighted to launch a joint campaign with Visa and provide Unibank’s clients with the opportunity to win a trip to Paris. Unibank will also issue Visa cards with a special design dedicated to the Olympic Games. We are sure that our clients will be happy to use these cards for daily purchases and payments, and will keep them as a unique souvenir”, said Mesrop Hakobyan, CEO of Unibank. “Promotion of a healthy lifestyle and sport is a part of our team’s social mission. Unibank is the main sponsor of the Armenian Wrestling Federation and the Unisport club. We wish the Armenian athletes the best of luck and incredible achievements in Paris, and our clients exciting emotions.”
Visa has been a committed Worldwide Olympic Games Partner since 1986. In addition to providing payment services to Olympic Games spectators and Organizing Committees, Visa has been launching programs that support new athletic talents through Team Visa since 2000, providing the tools and resources they need to succeed both on and off the field. After extending the Olympic Games partnership in 2018, Visa will remain a proud sponsor, the exclusive payment technology partner, and the only card accepted at the Olympic and Paralympic Games through 2032.-0-
