YEREVAN, April 12 / ARKA /. ARKA News Agency issued a press rating of Armenian banks for the first quarter of 2011, following which the leaders were: 1. Ameriabank, 2. Araratbank, 3. ACBA-Credit Agricole Bank; 4.Bank VTB (Armenia) and 5. Inecobank.
In the table of press rating of Armenian banks for the I quarter went 21 commercial banks. During the quarter, the overall outcome index (AIS), which characterizes the amount of information depending on its direction, was 5105.6, an increase compared with that of the first quarter of 2010 to 29.7% (AIS of all banks in the first quarter of 2010 amounted to 3.935 , 6).
The overall outcome index of five leading banks, press rating in the I quarter of 2011 increased compared to the same period in 2010, 2.412.7 to 2.950.6. In this case, Ameriabank reached 987.0 against 894.6 in the I quarter of 2010, Araratbank – 571.6 vs. 479.3, ACBA-Credit Agricole Bank – 515.2 vs. 105.1, VTB Bank (Armenia) – 474. 5 vs. 30.8 and Inecobank – 402.4 vs. 310.1.
The biggest leap in terms of growth was observed during the reporting period – VTB Bank (Armenia), whose total index (TI) grew by 1440.5%. The Bank also recorded the greatest progress in the rankings table, rising from 14th place in the first quarter of 2010 to 4th place. Closing the top five, Inecobank moved from 7th place to the 5th, recording growth of TI by 29.8%.
In the I quarter of 2010, the leaders of the press ranking of ARKA were: Ameriabank (894.6 TI), Araratbank (479.3), HSBC Bank Armenia (381.8), Ardshininvestbank (338.9) and Unibank (318.1).
Since 2010, the press-rating of news agency ARKA greatly facilitated and simplified. In particular, all subheadings were eliminated, and selected a total of 9 categories, which sorts the information. Removal of subheadings made the given product more readable. Customers can now find the necessary information, distributed in specific categories.
It should also be noted that for the selection of informative signals the following publications are used: “Golos Armenii”, “Respublika Armenia”, “Novoye Vremya”, “Delovoy Express”, “Hayastani Hanrapetutyun”, “AZG”, “Aravot”, “Haykakan Zhamanak” , “Hayots Ashkhar”, “Iravunk”,”Yerkir”, “168 Zham”, “Capital”, “Sobesednik Armenii”,” Zhoghovurd “,” Zhamanak, and Internet portals of news agencies and electronic media. As electronic resources the portals Panarmenian, ARKA, Newsarmenia, Armbanks, Banker, Arminfo, Panorama and Lragir are selected.
Press-rating of news agency ARKA is calculated not by the financial-economic indicators, but by the facts of banking activity which is reported in the media. As a result, the higher the degree of actual knowledge of the bank’s activities, the better its communicative policy. In compiling press rating of advertising information is not investigated and analyzed.
For more information, see the Bulletin of the “Press-rating of the banks, “# 01 (05), I quarter 2011. -0-
