YEREVAN, May 21./ARKA/. VTB Bank (Armenia) and VISA announced Tuesday on launching “Summer with VTB” campaign.
The campaign will last till September 1, and all VISA cardholders of the bank are welcome to participate. The campaign aims to activate non-cash transactions via VISA cards and raise financial awareness of the cardholders.
“The draw of 100 prizes will be held, the main prize is a trip for two to Italy,” the bank said.
Making non-cash transactions by VISA cards in or outside Armenia, VTB Bank (Armenia) customers will automatically get bonuses and have a chance to win one of the 100 prizes or the main prize.
VISA cardholders will get bonuses per each spent 1,000 drams. The bonus per one transactions is 50. The cardholders will receive bonuses for any non-cash payment except for communal and other payments made via ATMs.
Those 100 customers with the highest number of bonuses will get the following prizes : 49 equipment purchase certificates, 50 certificates on registering for VTB Bank (Armenia) products under preferential conditions: -1% for loans or +1% for deposits.
“We have always paid a great attention to our customers, we believe our mission, as of one of the leading banks in Armenia, is not only to offer modern and reliable banking products and services to our clients, but also introduce them with all the opportunities of the cards and encourage them to use these cards actively,” said Yuri Gusev, CEO of VTB Bank (Armenia).
He also said the bank implemented the analogical campaigns jointly with VISA in 2011 and 2012. The campaign results proved that the bank customers start using VISA cards more often now for a broad range of non-cash transactions.
“On May 20, together with VISA we launched our third “Summer with VTB” campaign. This time there will be many valuable prizes and the main prize- a trip for two to Italy. We hope that VTB Bank (Armenia) clients will demonstrate the same enthusiasm and will participate in “Summer with VTB” campaign, meanwhile VISA cards will support them not only in daily purchases, but also arranging a summer vacation,” he clarified.
On her side, Irina Kamkhadze, VISA regional manager in the Caucasus region (Armenia, Georgia and Azerbaijan), said non-cash transactions in Armenia demonstrate a sustainable growth. Non-cash payments for commodities and services accounted for 10% of all VISA card transactions as of the end of 4Q 2012 year over year. According to Moody’s, GDP grows by 0.16% if the non-cash transactions rise by 1%.
“Marketing campaigns, such as “Summer with VTB,” enhance the trust of the clients to VISA cards. It is a reliable, convenient and safe method for paying for commodities and services. Thus, such campaigns contribute to the shift of cash payments to non-cash ones,” she noted.
VTB Bank (Armenia) CJSC became a member of international financial Group VTB in April 2004. Currently the second largest in Russia VTB Bank (OJSC) owns 100% of the shares of VTB Bank (Armenia). The bank traditionally ranks among the leaders of the banking system of RA in a number of key indicators. Now the Bank has the largest branch network in the country – 67 branches
VISA is an international payment system which facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards and debit cards. Visa’s global network (known as VisaNet) can process over 24,000 transactions per second.—0-
