Sun, 7 September
23.1 C
Yerevan
USD: 384.03 RUB: 4.80 EUR: 443.29 GEL: 142.29 GBP: 510.11

VTB Bank (Armenia) remains the most recognizable bank brand in Armenia

YEREVAN, February 9. /ARKA/. VTB Bank (Armenia) remains the most recognizable bank brand in Armenia, as a study conducted by the Institute for Poling and Marketing – IPM Research Armenia in December 2016 shows, the bank’s press office reported on Thursday.

Some 1,200 residents of Yerevan and other cities of Armenia aged from 18 to 55 were polled on random basis.

VTB Bank (Armenia) was first by Top of Mind awareness, a brand or specific product coming first in customers’ minds when thinking of a particular industry. The bank’s Top of Mind indicator is constantly growing – it was the highest in this survey, compared with the previous results.

The bank is also singled out in the ranking by its Marketing Asset (MA) Index.

VTB Bank (Armenia) is retaining its lead in all general indicators, such as reliability. Its public confidence index is rising as well – it has reached 31%.

VTB Bank Armenia (Armenian Savings Bank before June 2006) joined VTB Group in April 2004. VTB, the second largest bank of Russia, holds 100% of shares of VTB Bank (Armenia). VTB Bank (Armenia) has 67 branches all over Armenia’s territory – the largest branch network in the country.

VTB Bank (Armenia) is reckoned among leaders for general indicators. –0—

spot_img

POPULAR

Insurance market of Armenia is in embryonic state

Insurance market of Armenia is in embryonic state

“We want the word ‘investor’ in Armenia to mean normality, not elitism” – Freedom Broker Armenia

ARKA news agency spoke with Freedom Broker Armenia Director Ovak Ovakimian about the transformation of investment thinking, company strategy and trust as an economic value.

Cryptocurrency in Armenia: Stringent Regulations and Elevated Expectations

The future of cryptocurrencies in Armenia was a topic of discussion among participants at the Armenian Cryptocurrency Assets Forum, which recently took place in Yerevan.

Ranking of Armenia’s most profitable banks in 2024

ARKA news agency has released a ranking of the most profitable commercial banks in Armenia in 2024.

Ranking of the most profitable banks in Armenia based on results of second quarter of 2025

ARKA news agency publishes the ranking of the most profitable commercial banks in Armenia based on the results of the second quarter of 2025.

LATEST NEWS

spot_imgspot_imgspot_img