YEREVAN, May 15. /ARKA/. A new digital section, GAMES, has been launched on the Novosti-Armenia website. The new project brings together popular games of various genres and aims to expand user services and increase audience engagement.
As Galina Davidyan, General Director of Novosti-Armenia, noted, the launch of the new section is part of the publication’s digital ecosystem development strategy.
“Modern media is no longer just news in the classic sense. Audiences expect convenient services, interactivity, and an enhanced user experience. The GAMES section is another step in the development of Newsarmenia.am as a modern media platform that offers readers not only high-quality content but also new formats of digital interaction,” said Davidyan.
According to Ashkhen Samvelyan, Head of Special Projects at Novosti-Armenia, the launch of the gaming platform on Novosti-Armenia is more than just a new section; it’s the creation of a space where information comes to life.
“We’ve entered an era of active content, where intelligence has become the most valuable asset, and attention the most valuable currency. We’ve packaged the agency’s years of expert experience into exclusive mechanics that are unparalleled in the Armenian media market. This is a new standard of interaction: now every news item isn’t simply read, but fully experienced, transforming familiar media formats into a deep, engaging, and intellectually engaging experience,” said Samvelyan.
The platform also creates additional opportunities for special partnership projects, branded integrations, and interactive advertising formats for businesses. The new section can be used as a platform for digital campaigns, engaging mechanics, and innovative brand interactions with audiences.
About the Agency
The Novosti-Armenia International Information Agency (newsarmenia.am) has been operating in the media market since 2005 and is considered a leader in the Armenian information space. The publication consistently ranks among the most cited media outlets in the country, and its website attracts over 10 million views annually.
