YEREVAN, February 6. / ARKA /. A study conducted by the IPM Research in Armenia’s capital city of Yerevan and four major cities found the Russia-owned VTB Bank (Armenia) to be the most recognizable bank across the country, the bank said in a press release today.
Some 1,200 people were surveyed. The respondents were asked questions regarding the so-called Top of Mind awareness, a brand or specific product coming first in customers’ minds when thinking of a particular industry. The study also included other questions allowing to reveal the overall situation regarding the image of Armenian banks, the level of customer confidence in them, etc.
The results of the survey show that Top of Mind awareness indicator of VTB Bank (Armenia) is higher than of other Armenia-based banks’ indicators. The study says that VTB Bank (Armenia) was indicated by the majority of respondents as the most reliable bank in the country.
The bank was found also the leader in terms of the Marketing Asset Index (MA index). The bank is generally described as reliable and steady bank with high quality services and competent personnel.
The satisfaction rate is higher than any other bank in Armenia may boast of.
The bank’s assets ) amounted to 379.6 billion drams as of the end of 2014 (25.6% increase); its liabilities were 334.8bln drams (26.3% growth), total capital – 44.7 bln drams (20.2% growth), loan investments stood at about 244.3bln drams (11.6% increase). The 2014 profit of the bank amounted to 777.14 mln drams, as compared to 5.6bln drams in 2013.
VTB Bank Armenia is owned fully by Russian VTB Group. ($1 – 476.51 drams). –
