YEREVAN, October 31. /ARKA/. The strategic goal of Ardshinbank is a combination of remote and traditional banking services, Ardshinbank Board Chairman Mher Grigoryan said in an exclusive interview to ARKA news agency.
‘Innovative transformation of business through the introduction of mobile banking and other digital services is an urgent issue for the entire banking system of Armenia, including Ardshinbank,’ he said.
“But to set ourselves a separate goal of developing remote banking is not from the strategic tasks of our bank,” he clarified. Grigoryan said that he sees Ardshinbank’s strategic goal somewhat differently.
“Simple transactions that require everyday comfort for the client, of course, will be switched to remote communications and this needs to be developed, but this does not mean that we set ourselves a goal to automate and make all communications distant in such a way that there is no physical communication and contact at all with our customers,’ he said.
He added that it is hardly a proper strategy to robotize the bank’s relationships with its clients, since all people, all clients are different, and they have to apply an individual approach to each of them both in corporate and retail businesses. -0-
