YEREVAN, April 9. /ARKA/. VTB Bank (Armenia) was the most-frequently mentioned Armenia-based commercial bank in the first quarter of 2021, according to MaxMonitor, a media monitoring, analysis and measurement system.
According to MaxMonitor’s quarterly report called “Banks of Armenia in mass media,” VTB Bank (Armenia) is the leading bank in terms of the number of references in mass media.
According to the bank’s press service, the total number of mentions is 393, or 41% of all mentions of banks in the first quarter of 2021.
VTB Bank (Armenia) is also the leading bank in terms of the number of positive mentions in the media (294 publications) and in newspapers (57 articles).
The bank recalled that it was also the leader in terms of quantitative indicators of overall and positive mentions in the media in the last two quarters of 2020.
“We attach particular importance to informing clients about news, new products and services, special offers and promotions, and we use all the main communication channels to disseminate information in order to maximize the notification of our clients,” VTB bank (Armenia) said in a press release.
The MaxMonitor system is monitoring news and stories by 150 Armenian news sites, 16 newspapers and information TV programs of 12 TV companies about 17 commercial banks in Armenia.
The bank is regulated by the Central Bank of the RA. -0-
