YEREVAN, November 17. / ARKA /. As reported earlier, the Central Bank of Armenia has reissued the license to Ardshininvestbank (license N 83) after the bank has changed its name to Ardshinbank.
The renamed bank said today it will begin a full-scale re-branding campaign from December 24.
Mher Grigoryan, the chairman of the bank’s Board, was quoted as saying in a press release that being one of the largest Armenian banks, Ardshininvestbank continues to implement its strategic development plan.
“When working on the creation of the new image, we sought to reflect in it the core values and philosophy of the Bank – its many years of experience, innovative technology and the constant desire to exceed the expectations of its customers,” he said.
He said the new style of the bank is modern and easy to remember and its color gamma is the blend of its traditional colors.
“The new image confirms that the bank is stable and available. We are confident that this move will be welcomed by our customers whose opinion we value. Together we are strong,” he added.
Ardshininvestbank was granted license in 2003. In the same year it acquired a substantial portion of the assets, liabilities and the branches of Ardshinbank as well as the major part of the business of Armagrobank.
The main shareholder of the bank is the Center of Business Investments – 97.5169%. Ardshininvestbank operates 55 branches.
The bank’s assets as of October 1, 2014 stood at more than 273.1 billion drams, its liabilities – at about 226 billion drams, lending – at 182.9 billion dram and the capital – at 47.1 billion drams. In the third quarter of 2014 it earned about 4 billion drams in net profit, a 2.06% decline from the year earlier. ($ 1 415.5 drams). -0-
