YEREVAN, January 16. /ARKA/. The production of the Armenian water brand “Shoonch” began about two years ago. In developing the brand name and bottle design, the founders of Shoonch studied global market trends, creating a product that is poised to establish its presence in the international market.
Water from the Aparan springs undergoes a special filtration system at the Shoonch plant, preserving its taste and essential chemical elements. The plant produces about 40,000 bottles of water daily.
“Shoonch” is available on the market in non-standard water bottles with volumes of 0.4, 0.6, and 0.8 liters.
The production partner is ACBA Leasing, a leader in the leasing market in Armenia, which supported the installation of advanced equipment and automated production lines.
“We chose the name ‘Shoonch’ to bring new life, style, and character to the market. First and foremost, we prioritize sanitary conditions and the environment in which the water is bottled. Through our collaboration with ACBA Leasing, we acquired a full-cycle production line, resulting in a well-established process from the initial stage to the creation of the final product. As a partner, ACBA Leasing helped us quickly and efficiently organize all the processes,” says Mnatsakan Avetisyan, partner and CEO of Head Corporation.
“Shoonch” is currently only available on the local market but will soon be exported to Russia. The export geography will expand further, and the product range will also grow to include carbonated and flavored beverages.
ACBA Bank is the sole shareholder of ACBA Leasing.
ACBA Leasing is regulated by the Central Bank of Armenia.-0-
