YEREVAN, April 22, /ARKA/. HSBC Bank Armenia organized two tree planting events on 10th and 17th of April at Oghakadzev and Nor Nork parks of Yerevan city, with more than 600 children and parents participating.
The bank said in a press release that each child was provided with a special tree plaque to write his or her name on and a green “passport” with details of the location and image of their tree.
In the beginning of this year, HSBC Bank Armenia introduced a new cumulative minor deposit product and committed to plant a tree in the name of a child for each minor deposit opened.
“We wanted to link minor deposits with tree planting, as it is such a positive and environmentally friendly activity. Also, the idea of parents seeing their child grow together with the child’s tree and savings is culturally appealing to Armenians, as it is associated with family, roots and generations,“ said Astrid Clifford, Chief Executive Officer HSBC Bank Armenia cjsc.
HSBC Bank Armenia cjsc was the first international bank to open in Armenia in 1996. The bank is a joint venture between the HSBC Group, which has 70 percent ownership, and members of overseas Armenian businesses. The bank offers a wide range of products and services to individual as well as corporate customers, including personal financial services, commercial banking and treasury and capital markets services. Thanks to the HSBC network in 88 countries and territories, the bank is uniquely positioned to provide truly international services for its customers. It has 9 branches and offices in Yerevan, as well as 50 ATMs located throughout the city. In 2009 it joined Nasdaq OMX Armenia exchange stock. -0-
