YEREVAN, October 10. / ARKA /. A Yerevan resident, Sergey Abovian, has won a special prize – a trip for two to Greece- announced by VTB Bank (Armenia). The drawing was for Visa cardholders of the bank who participated in a special offer called Summer with VTB conducted from June 15 to September 15, 2012.
The offer applied to all who would pay for a good or a service in Armenia or outside it during that time span by using his or her Visa card. The amount of the payment was not important. Overall, some 100 prizes were drawn for the most active holders of Visa VTB Bank (Armenia) cards, who had collected the highest number of scores. The prizes included 50 certificates for the purchase of the bank’s services at preferential terms.
An analysis of the results of the offer showed that the greatest number of transactions by using Visa cards were made in supermarkets, followed by clothes and electronic appliances stores. Also a significant increase in payments via Internet was recorded.
VTB Bank (Armenia) acting CEO, Yuri Gusev was quoted in a press release as saying that the bank pays much attention to boosting transactions by using payment cards because they are one of the most technologically advanced and easy products. Gusev recalled that the winner of winter with VTB special offer was provided with a free trip to the United Arab Emirates.
During the three months that the Summer with VTB was effective the number of non-cash transactions made by using Visa VTB Bank (Armenia) cards increased by approximately 80%, while the turnover increased by 40% compared to the same period of 2011. About 6000 purchase transactions were made daily by Visa cards throughout the offer time.
VTB Bank (Armenia) is fully owned by Russian VTB Bank. It runs 69 branches in Armenia, more than any other bank. -0-
