YEREVAN, June 1. /ARKA/. More than 250 representatives of Armenian small and medium-sized companies attended a joint seminar on the significance of shifting to digital technology in business running, organized jointly by ACBA-CREDIT AGRICOLE BANK and Microsoft Innovation center Armenia, provided for by a memorandum on cooperation, they had signed a day earlier.
According to Nikolay Hovhannisyan, ACBA-CREDIT AGRICOLE BANK Deputy Chief Executive Office, the main goal of the event, titled ‘Digitization of Businesses’ is to present modern international trends in digital technology to their partners and the public at large, to show their advantages and possibilities.
“We will implement this project jointly with Microsoft, as we are confident that the use of advanced technologies gives a wide opportunity to start-ups to obtain competitive advantages and compete with medium and large companies,” he said.
In his words, the development of digital technology provides an opportunity to SMEs to expand their activities, increase the level of business efficiency and their role in the economy.
“Today, our digital products are used by 10-15% of our customers, and the main goal of this event is to raise the level of awareness of SME representatives and to present to them the advantages of digitizing their businesses, by showcasing our own example,” he added.
“It’s not a secret that the world is changing rapidly, and SMEs can not ignore them. We call this process a digital transformation. Unfortunately, in Armenia, the digital transformation of business is not wide yet, but we hope that the situation will change thanks to our joint efforts and the business will begin to realize the value and importance of information technology,’ said Liana Korkotyan, Microsoft public relations officer.
She added that ACBA-CREDIT AGRICOLE BANK is working extensively with local SMEs, increasing their knowledge, awareness of global trends and business processes.
‘We are very pleased with this cooperation and are grateful to the bank‘s team for the initiative,” she added.
Information on business digitizing, its advantages and possibilities can be found on ACBA-CREDIT AGRICOLE BANK’s portal at sme.acba.am.
ACBA was established in 1996 as part of EU’s TACIS program. As a result of a long-term and mutually beneficial cooperation between ACBA Bank and the French Credit Agricole the latter became the biggest shareholder of ACBA in 2006, September. ACBA was restructured, becoming a closed joint stock company and was renamed ACBA CREDIT AGRICOLE BANK. –0–
