YEREVAN, June 3. /ARKA/. VTB (Armenia) is developing its telemarketing strategy, taking remote banking to a new level. This interaction channel expands customer service capabilities and allows customers to receive banking services without visiting branches.
The key advantage of the new model is expanding customer access to remote banking services. The solution is aimed at speeding up service, increasing its convenience, and ensuring constant communication with the bank, regardless of location and time of application. Clients can receive consultations, review loan offers, and apply for loans remotely. Applications are processed in just a few minutes.
“The development of telemarketing is a step toward a more flexible and modern service model, focused on customer needs and digital interaction channels. We have created a system in which many issues can be resolved remotely. The new model also strengthens service quality control and helps us better analyze customer behavior and preferences. “This makes the service more personalized and convenient, while reducing the need to visit branches. We process up to 700 customer calls daily—that’s more than 500 loan applications per month,” commented Taras Kladchenko, Deputy CEO and Chairman of the Management Board of VTB (Armenia).
Along with the development of this new business, the bank is strengthening its operational infrastructure. A modern office designed for the comfortable and efficient work of its employees has been opened for the telemarketing team. The space is equipped with everything necessary for comfort and relaxation during the workday, helping to maintain a high level of concentration and the quality of communication with clients. This allows employees to focus on processing requests, improving the speed and efficiency of service.
The activities of VTB Bank (Armenia) CJSC are regulated by the Central Bank of the Republic of Armenia.
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