YEREVAN, July 1. /ARKA/. How modern fintech solutions are changing consumer behavior, expanding financial opportunities for businesses, and stimulating the economy was the focus of the presentation “When Financial Technology Becomes a Sales Engine,” delivered by Grigori Yolyan, Head of the Commercial Partnership Department at IDBank, during Mantashyants Global Business Forum 2026.
The key idea of the speech was that sales success in today’s market depends not only on the quality of the product or service, but also on its accessibility, and technology is the most powerful tool for ensuring that accessibility.
Introducing the Idram&IDBank ecosystem, Grigori Yolyan noted that thanks to the introduction of QR payments, more than 1 million users and around 30,000 merchants have been united in a single digital environment, connecting consumers and businesses.
The speech also highlighted the Rocket Line service, which became a successful example of the “Buy now, pay later” model in the Armenian market. Today, around 12,500 agreements are concluded daily under this service, and it is used by about 7,000 unique customers every day.
Following the success of Rocket Line, the same approach was also applied to businesses through the creation of the IDDistributor platform. It enables small and medium-sized businesses to make payments at the time of supply using either their own funds or the Rocket Distributor credit line, ensuring access to working capital and boosting sales. At the same time, IDDistributor contributes to reducing cash circulation, digitizing business processes, and increasing financial inclusion, especially in the regions.
“Financial technology creates sales where there previously were limitations. It unites people, businesses and financial opportunities on a single platform. And when that connection is established, it boosts not only payment volumes but also the overall economic activity,” noted Grigori Yolyan.
Idram and IDBank continue to implement their strategy aimed at developing the cashless economy, digitizing business processes and increasing financial inclusion in Armenia.
THE COMPANIES ARE SUPERVISED BY THE CENTRAL BANK OF RA
